A full-day brand shoot for a luxury nail salon in London – capturing the atmosphere, the craft and the clients that make Lumis Nails & Spa worth talking about.
Lumis Nails & Spa is a luxury nail salon with a reputation that speaks for itself. With a 4.6 star rating, a loyal client base and a team known for their warmth, attention to detail and consistently brilliant results – they had everything a great brand needs. What they didn’t have was content that showed it.
No professional photography. Just a growing list of five-star reviews and a salon that looked every bit as good as those reviews described.
How It Started
The connection was personal. I knew one of the team at Lumis, and when the salon owner saw what POV LDN was doing, they got on a quick call. The brief was simple — come down for the day, have full creative freedom, and capture the salon properly.
No mood boards. No lengthy back and forth. Just trust, and a blank canvas to work with.
The Shoot
We spent a full day at Lumis — moving through the salon, finding the angles, capturing the moments. The team were brilliant to work with and the clients were even better. When we explained what we were doing, they didn’t just tolerate the camera — they loved being involved. That energy came through in everything we shot.
We worked through the full range of what makes Lumis special:
— Treatment shots capturing the detail and precision of the nail work up close
— Atmosphere and interior photography showing the care that’s gone into every corner of the space
— Candid client moments — the relaxed conversations, the reactions, the before and afters
— Behind the scenes footage of the team at work for short-form video content
— Portrait-style content featuring the team for social media storytelling
Everything was shot with a focus on warmth and luxury — because that’s exactly what Lumis delivers.
The Result
By the end of the day, the team had seen the shots on camera and they loved them. When the final edits landed in their inbox, that reaction got even better.
For a salon without a website, professional content isn’t just nice to have — it’s the difference between someone walking past and someone walking in. Lumis now has a full library of imagery and video content that does justice to everything they’ve built.
And the clients who got involved? They loved it too.
Thinking about a shoot for your business? Get in touch — we’d love to hear what you’re working on.